For the Heinz Ketchup “Plant Bottle” ad, I choose to depict an
image of a table of plants, and the center plant is the Heinz bottle. My thinking that with the slogan “Plant One On Every Table” and with the plant bottle itself, was that the bottle could blend in with it’s surroundings. I think that it could be a plant among the other plants on the table, showing a literal plant in the bottle. I thought this would be a very straight-forward approach to the ad and would catch attention by the bottle being in an unexpected place until the reader learns that it is a “plant bottle”. I utilized bold type and color choice references plants and ketchup alike, for a more eye-catching page.